About CHM
Suriname N.V. ...
C.H.M. Suriname NV is the leading retailer of Durable Consumer Products located in Suriname, South America. Our goal is to offer our customers quality products at competitive prices, backed by years of dependable after sales service.
The company was established in 1880, and originated from the operation of turning a steam-ship service company into a retail business. In 1882 the West-Indische Maildienst (West-Indian Mailservice) was founded in Amsterdam to maintain a regular service with Suriname and Curaçao. The first ship named SS Oranje Nassau left Amsterdam on March 27, 1884. Several harbors were frequented and service could be extended from Curaçao (through Haiti) to New York. And so it happened that Curaçao became the central point in Dutch shipping for the Caribbean area.
In August 1888 the firm of Sträter Esser & Co. was founded in Amsterdam. On October 1, 1888, the company received its first patents in Paramaribo for the trade in beverages. On October 16, 1890 the Handel en Industrie Maatschappij (Trade and Industry Company) was founded in Amsterdam (the name was later changed to Curaçaosche Handel Maatschappij). On March 26, 1891, the ice-factory was opened followed by a soft-drink factory and in 1902 the trade in wine and beer was started. Sales of ice, softdrinks and liquor went well. The Surinaamse Dok -en Scheepsbouwmaatschappij NV (Docking and Shipbuilding Company) was established as a company branch, originating from the former forge. In 1970, the name Curaçaosche Handel Maatschappij in Utrecht (The Netherlands) was changed into Ceteco, because the name caused shares to lose value on the Amsterdam Stock Exchange. The name for the Suriname branch, however, remained.
In 2002, CHM Suriname NV remembered its 115th year in business. On February 1, of 2001, Mr. Edmund Kasimbeg became the owner and General Manager of CHM Suriname N.V.
CHM now consists of 7 divisions that are, based on a strategic plan, located at A1 locations, namely:
o Paramaribo: 3 divisions: Automotive (mainly selling A-1 used cars, car parts and accessories), CHM Travel agency dealing with all airlines over the world and three large stores located in the center, the west and north.
o Nickerie on the western border: a travel agency, a car division and one large store
o Commewijne east- bound: one fully equipped retail unit
o Lelydorp south -bound: also one fully equipped retail unit
CHM Suriname NV, is a dynamic company, built on a fundament of well-trained and capable personnel with a clear vision for the future. This is a vision shared by all, which is demonstrated by our customer service.
It is CHM's vision to become the leader in the retail and automotive business in Suriname and by doing so, to set an example for the Caribbean. Increasing our market share, strengthening our market position and expanding the reach towards customers are all part of CHM's objectives.
Profile:
o The Management
- The management is divided into Senior and Junior Management headed by the General Manager.
- The Senior management's key positions are held by the following persons:
- Edmund Kasimbeg - General Manager
- Jagdieschandre Bhajan- Financial Controller
- Egon Audhoe - Purchasing Manager
- Joesoeph Krijonadi - Retail Manager
- Rajesh Randjitsing - Assistant Retail Manager
- The company's current personnel count is 160
- Estimated annual growth : 15 -20 % p.a.
- Expansion plans:
- construction of Mega Store with 2500m2 showroom space
- construction of CHM Central Mall with 5000m2 showroomspace
Positioning
o The Retail of DCP is among the leaders in the Suriname market. White & Brown Goods are the prime sellers.
o There is a fast growing share in the market of A-1 Used and New cars and car parts and accessories.
Consumer promise
- CHM Suriname N.V. promises the consumer good quality of products and proper customer- and after-sales service
Communication Strategies
o Daily ads in the printing-, audio- and visual media
o Periodical sales brochures targeting special groups or events as part of our direct marketing strategy
o Interactive website : www.chmsuriname.com in Dutch, English and Spanish
o Third-party marketing: co-marketing arrangements with other companies
Success Metrics
o CHM Suriname N.V. is constantly setting goals and instruments for achieving them. Continual staff training and evaluation of strategies constantly measure success/failure which determines the requirements for success. Thanks to this professional approach, targets have been achieved and new challenging goals have been set.
Vision
o Become the example of a leading retailer in the Caribbean ever- growing to global proportions.
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